EU sets TikTok ultimatum over ‘addictive’ new app feature

TikTok
In a recent development, the European Commission imposed a 24-hour deadline for TikTok to submit an investigation into the potential health risks associated with its new app, TikTok Lite, or pay a fine every day of the year. The move comes after TikTok failed to provide requested information earlier this month.

TikTok Lite List
TikTok Lite, a simplified version of the popular platform, was launched in France and Spain back in March. These versions are designed to work well on slow internet connections and use less memory. Notably, it allows users 18 and older to accumulate points that can be redeemed for vouchers or gift cards.

Commission concerns and demands
The commission is specifically asking TikTok, a Chinese-owned company, to disclose research into the addictive properties and risks of the new app. Failure to respond within the stipulated 24-hour window will result in a penalty of one percent of TikTok’s annual revenue.

Another EU investigation into TikTok’s compliance with the Digital Services Act
In addition to the health inspection ultimatum, the EU is investigating whether TikTok has breached the Digital Services Act. This second investigation was initiated by the bloc’s employees, who were concerned about whether TikTok had adequately mitigated the potential for systemic risks by launching TikTok Lite, as required by the Act.

Statement by the European Commissioner
European Commissioner Thierry Breton spoke about the dangers posed by TikTok, especially to children, and highlighted issues such as addiction, anxiety, depression, eating disorders and attention deficits associated with broadcasting decrease in chair information. The Commission has even threatened to suspend certain addictive features that reward users for video engagement.

In response, TikTok expressed disappointment with the Commission’s decision, emphasizing that the TikTok Lite rewards hub is restricted to users aged 18 and above, with imposed limits on video-watching tasks. Discussions between TikTok and the Commission are ongoing to address these concerns and compliance matters.