Ather has sh*t marketing but a great product (sorry Tarun)” Said Nikhil Kamath

Ather Energy CEO Tarun Mehta reacted to Nikhil Kamath’s note on the Bengaluru-based EV startup’s marketing plan.

After Zerodha co-founder Nikhil Kamath had a friendly bunter with Ather Energy and mentioned he did not get a discount on an electric scooter that he bought from the Bengaluru-based startup, the co-founder gave a humorous comeback.

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Nikhil Kamath, the investor in Ather Energy, Went on social media on Monday to elaborate on why he decided to place his bets on the electric vehicle (EV)-maker irrespective of its shortcomings in marketing its products.

 

“Every one of us has pluses and minuses, Ather has sh*t marketing but a great product (sorry Tarun). PS: I bought this scooter at MRP, Tarun (Mehta) didn’t even give me a discount,” Nikhil Kamath humorously said in a post on Instagram and X (formerly Twitter).

Co-founder of Ather Energy (Tarun Mehta), went on X (formerly Twitter) a day later, sharing the hilarious meme featuring Pakistani cricket fan Sarim Akhtar.