Singer Akshath Acharya {Nadaaniyan} has become the new trending song on Instagram and from talking about success & popularity it’s gaining to Shraddha Kapoor making a reel on it.
Nadaaniyan has become the youth’s new favourite song track on social media with people using its audio to celebrate the little joys in life. Singer Akshath Acharya is overwhelmed with the reactions and says, “It has only been an upward trajectory. It’s trending on charts everywhere and it’s way bigger than we thought it would be.”
Bollywood actors including Ishaan Khatter, Kriti Kharbanda, Prajakta Koli and many more have used Akshath’s track on Instagram, and he said that it has been a dream come true seeing its popularity. He shares, “By far the biggest moment was when Shraddha Kapoor used it. She used it once and I went crazy, and then when I commented on it, she replied to me saying she liked the song. She then used the song for a second post and then got in a banter with her fans where she was replying in the context of the song. It was completely out of the blue but so exciting,”.
The song {Nadaaniyan}has crossed two million reels on Instagram, and the 22-year-old claims that it does make a huge difference. He says, “As much as we like to tell ourselves that numbers don’t matter, and we are just doing it for the love of the art, numbers do play a big role in figuring out how you feel about the song as well,” he says but adds that the momentary success of social media does scare him. “With reels and tik-toks, while on the one hand, you get a platform to reach to so many people, but on the other hand, we are living in the trend culture. A song is on people’s minds for a month or so, then after that, it’s gone just as quickly. The challenge is that even if you make a song that does great numbers, how do you sustain that beyond a point where people are coming for you and not the song which is a trend that they like for the time being? That part will always be terrifying,”.
However, The singer is enjoying the affection that is coming from the audience not just for the song but also for him and his looks “I wasn’t really expecting it, but I won’t deny it is kind of fun to experience,” he insists, adding that as a young artist, while he is aware of the potential of Artificial Intelligence to replace artists, he is still not that scared of it. “Ten years ago, no one could have guessed AI would have reached here today. But music is such a personal thing. You connect to it because you can hear a human on the other side. No matter how much technology evolves, you can never put heart and soul into it,” he added.