Bharti Airtel and Google Cloud have recently announced a strategic, long-term collaboration aimed at providing advanced cloud solutions tailored for Indian businesses. This partnership aims to expedite cloud adoption and modernization for Airtel’s customer base.
What the Collaboration Entails
The collaboration will bring a comprehensive suite of Google Cloud solutions to Airtel’s customers, which include over 2,000 large enterprises and one million emerging businesses. Airtel will also extend cloud managed services to these customers.
Leveraging Connectivity and AI Technology
The two companies will leverage their combined strengths in connectivity and AI technology to develop innovative AI/ML solutions. Airtel plans to use Google Cloud’s AI capabilities to train on its data.
Key Benefits of Google Cloud Solutions for Airtel
According to the announcement, Airtel stands to benefit significantly from these AI-driven solutions:
Geospatial Analytics: Airtel can provide advanced location intelligence for trend-spotting, predictive capabilities, market assessment, site selection, risk management, and asset tracking.
Voice Analytics: Superior conversational applications across multiple languages can be developed.
Marketing Technology: Enhanced consumer behavior forecasting, tailored audience segmentations, and streamlined content creation with high-precision contextual ads can be achieved at reduced costs.
Insights from Airtel and Google Cloud Leaders
Gopal Vittal, MD and CEO of Bharti Airtel, expressed enthusiasm about the partnership with Google Cloud, emphasizing their shared commitment to delivering secure and scalable cloud solutions to government, enterprises, and emerging businesses. Together, they aim to accelerate the deployment of AI solutions in India.
Thomas Kurian, CEO of Google Cloud, highlighted the significance of this collaboration towards accelerating cloud and AI adoption in India, with a focus on enhancing Airtel’s customer experiences.
Additional Developments by Airtel
In addition to the collaboration, Airtel has developed an end-to-end IoT solution tailored for the utility sector. This solution combines connectivity, Google Cloud services, and application software under one comprehensive offering.
Airtel has also established a managed services center in Pune, equipped with over 300 experts trained in Google Cloud services, to support its cloud-based solutions business.
In summary, this partnership between Airtel and Google Cloud represents a pivotal step towards advancing cloud and AI adoption in India, aiming to deliver transformative solutions that enhance customer experiences across mobile, broadband, and digital TV services.