The decline in box office revenues is attributed to several factors affecting cinema owners across both multiplexes and single-screen theatres. Recent big-budget releases like “Bade Miyan Chote Miyan” and “Maidaan” failed to capture audience interest, leading to reduced screenings and temporary closures.
Impact on Multiplexes and Single-Screen Theatres
According to estimates from trade analysts, multiplexes with multiple screens are now offering fewer shows, typically two to three per day, compared to their usual schedule. Meanwhile, single-screen theatres are forced to suspend operations due to poor business and the high operational costs associated with running them.
Insights from Industry Experts
Manoj Desai, a prominent figure in Mumbai’s cinema industry, expressed concerns about the quality of films being produced. Desai highlighted that beyond external factors like elections or streaming competition, the primary issue lies in filmmakers producing subpar content that fails to resonate with audiences.
Changing Audience Preferences
Desai noted a shift in audience behavior, where even dubbed South Indian films, which traditionally supplemented box office revenues during Hindi film slumps, are no longer attracting viewers.
Performance of Recent Releases
Key figures reveal the stark disparity between budgets and actual collections of recent films. “Bade Miyan Chote Miyan,” produced with a budget of Rs 350 crore, only managed to gross Rs 48.50 crore in three weeks. Similarly, “Maidaan,” with a budget of Rs 250 crore, collected only Rs 40 crore during the same period.
Audience Turnout and Marketing Strategies
Single-screen cinemas and multiplexes are struggling with significantly reduced attendance. Efforts to attract viewers include reduced ticket prices in certain cities without substantial improvements in turnout. Exhibitors are also experimenting with ad-free premium shows and fixed ticket coupons to entice moviegoers.
The Importance of Word-of-Mouth
Industry experts stress the critical role of word-of-mouth in driving attendance. According to film distributor Shaaminder Malik, compelling content and positive viewer recommendations are more crucial than ever in drawing audiences away from alternative entertainment options.
Operational Challenges
The declining attendance poses operational challenges, especially for multiplexes burdened by high fixed costs. These costs, which constitute a substantial portion of total expenses, have increased post-pandemic due to rising rental and maintenance charges.
Conclusion
While poor film performance is a significant factor in the industry’s current struggles, it’s clear that a broader shift in audience preferences and economic challenges also play a pivotal role in shaping the future of cinema exhibition.