Hyundai Motor Group is gearing up to introduce its inaugural hybrid vehicle in India by as soon as 2026, marking a strategic shift beyond electric vehicles to bolster its footprint in the country. The conglomerate is reportedly considering a hybrid sport-utility vehicle akin to the mid-sized Creta SUV for the Indian market.
As India’s second-largest car manufacturer, Hyundai is positioning itself for a dynamic market landscape. Both Hyundai Motor and Kia Corp, subsidiaries under the group’s umbrella, are eyeing the launch of hybrid SUVs between 2026 and 2027, alongside their ongoing electric vehicle initiatives, as per reports from Reuters.
In response to evolving consumer trends and market dynamics, the automaker expressed its commitment to embracing electrified mobility, tailoring its product strategies to suit individual markets. This strategic pivot reflects Hyundai’s adaptability and responsiveness to the burgeoning demand for innovative automotive solutions in India.
Despite being a significant revenue contributor, the Indian market presents challenges such as pricing hurdles and an underdeveloped charging infrastructure, impeding the widespread adoption of electric vehicles. In light of these obstacles, Hyundai is turning to hybrid technology as an interim solution, leveraging its existing expertise to customize hybrid offerings for the Indian market.
With plans underway to launch their first domestically manufactured electric vehicles in India by 2025, Hyundai and Kia are strategically diversifying their product portfolios to align with evolving consumer preferences and market dynamics. This move underscores Hyundai’s proactive stance in navigating the complex automotive landscape and underscores its commitment to sustainable mobility solutions.